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Business & contracts 2 signers 3 pages 20 blanks to fill in

Sponsorship Agreement Template

A sponsor funds your event, team or organisation in return for branding and benefits — the fee, what they get, logo use, exclusivity and cancellation.

Use This Template — Free See the Agreement Signers don’t need an account
Sponsorship agreement
The blanks in brackets are what you fill in. VergeHR adds each signer’s signature and date boxes.
Sponsorship agreement — page 1 of 3
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Sponsorship agreement — page 2 of 3
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Sponsorship agreement — page 3 of 3
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Use This Template Fill in the blanks, name who signs, and send — from VergeHR eSignature.

What is a sponsorship agreement?

A sponsorship agreement sets out the deal between a business that pays for visibility and the organisation that provides it: a charity run, a youth sports team, a conference, a festival, a community programme. Written terms protect both sides — the organisation knows when it will be paid, and the sponsor knows exactly which benefits it's buying and what happens if the event doesn't go ahead.

This template covers what is sponsored and for how long, an optional sponsorship level, the list of benefits the sponsor receives and a short delivery report, the fee and tax treatment, when it's paid, optional in-kind support, licences to use each other's names and logos with approval before first use, optional category exclusivity, conduct and reputation, what happens if the event is cancelled, termination, liability and insurance.

Best for
Events, sports teams, charities, conferences and community programmes
Signed by
The sponsor and the organisation
Cancellation
You choose: refund, replacement benefits, or transfer to a new date
Length
3 pages, initialled on every page

When to Use a sponsorship agreement

  • A local bank sponsoring a charity 10K run with logos on shirts and the finish-line banner
  • A business sponsoring a youth football team's kit for a season
  • A software company becoming Gold Sponsor of an industry conference
  • A brewery supplying drinks in kind to a music festival in return for pouring rights
  • A company sponsoring a school or community arts programme

What You Fill In

20 blanks, then the name and email of each person who signs: sponsor, organisation.

1 The parties

  • Agreement date*
  • Organisation*
  • Organisation address
  • Sponsor (company name)*
  • Sponsor address

2 The sponsorship

  • What is being sponsored*
  • Sponsorship level or title
  • Sponsorship starts*
  • Sponsorship ends*
  • What the sponsor receives*

3 The fee

  • Currency*
  • Sponsorship fee*
  • Sales tax / VAT* plus any sales tax, VAT or GST that applies · including any sales tax, VAT or GST that applies
  • When the fee is paid* in full within 30 days of signing · half within 30 days of signing and half 30 days before the start date · in the instalments set out below
  • Instalments
  • In-kind support from the sponsor

4 Brand and exclusivity

  • Exclusive category (optional)
  • Time to approve materials using a logo (business days)*

5 Other terms

  • If the event or season is cancelled* a refund of the part of the fee for benefits not delivered · replacement benefits of similar value or, if they can't be agreed, a refund for benefits not delivered · a transfer of the sponsorship to a rescheduled date or, if not accepted, a refund for benefits not delivered
  • Governing law*

6 Who signs

  • Sponsor signature and date, job title, initials on every page · The business paying for the sponsorship.
  • Organisation signature and date, job title, initials on every page · The club, charity, event organiser or group being sponsored.

What the sponsorship agreement Covers

  1. The sponsorship
  2. What the Sponsor receives
  3. The fee
  4. Names and logos
  5. Exclusivity
  6. Conduct and reputation
  7. Cancellation and changes
  8. Ending this Agreement
  9. Liability and insurance
  10. General

Using the sponsorship agreement, step by step

1 Describe the sponsorship

Name what is sponsored — the event, team, season or programme — the start and end dates, and a sponsorship level if you use tiers.

2 List every benefit

Write out exactly what the sponsor gets: logo placements and sizes, website and social posts, tickets or entries, a stand, speaking slots. The benefits list is what the sponsor is paying for, so be specific.

3 Set the fee and in-kind support

Enter the fee, whether it's before or including sales tax, VAT or GST, and when it's paid. Add any goods or services the sponsor provides in kind.

4 Exclusivity, approvals and cancellation

Fill in a category ("banking and financial services") to make the sponsor exclusive in it, or leave it empty for a non-exclusive deal. Set the logo-approval time and choose what the sponsor gets if the event is cancelled. Then add the signers and send.

Tips Before You Send It

  • Get the sponsor's logo files and brand guidelines early — the template requires approval before first use.
  • Keep exclusivity narrow and clear: a named business category, for the sponsorship period only.
  • Collect photos of each benefit as you deliver it; the sponsor can ask for a short report after the term.
  • Whether sales tax or VAT applies to sponsorship depends on local rules and on what the sponsor receives — check before invoicing.
  • For a charity, check any rules on sponsorship income and on endorsing a sponsor's products.

Sign It Online In Minutes

  1. Fill in the blanks. Names, dates and amounts go straight into the agreement — the preview shows exactly where.
  2. Name who signs. Tick “This is me” for your own part. VergeHR builds the PDF with every signature, date and initials box on the right line, and you can check or move anything before sending.
  3. Send it. Each signer gets a secure link and signs from any device — no account needed. The signed PDF, with an audit trail and a Certificate of Completion, is filed in Files and emailed to everyone.
Use the sponsorship agreement Template — It’s Free

Sponsorship agreement: frequently asked questions

What is category exclusivity?

It means the organisation won't take sponsorship from, or give branding rights to, a competitor of the sponsor in the named category during the term. It doesn't restrict participants' own personal sponsors or suppliers without branding rights.

What happens if the event is cancelled?

You choose in advance: a refund of the part of the fee for benefits not delivered, replacement benefits of similar value, or moving the sponsorship to a rescheduled date — with a refund for undelivered benefits if the alternative isn't accepted.

Can either side pull out over a scandal?

Yes. Either party may end the agreement by written notice if the other does something that brings, or is reasonably likely to bring, it into serious disrepute. The sponsor then pays for the benefits delivered so far, and any part of the fee paid for benefits not yet delivered is refunded.

Is an e-signed sponsorship agreement valid?

In most countries, including the US (ESIGN Act and UETA), the UK, the EU (eIDAS) and Canada, an electronic signature is generally valid for an ordinary commercial contract like this one. VergeHR keeps an audit trail and a Certificate of Completion with the signed PDF as evidence of who signed and when.

Is this template free?

Yes. The template is free to use with the eSignature app in VergeHR, and the people you send it to don't need a VergeHR login to sign.

Use This Template — Free